James AI
Services
Brand Identity
Creative Direction
Digital Experience
Client
James AI
Location
Melbourne, Australia
Year
2025
Credits
Developed as part of a Communication Design studio project at RMIT University.
Info
JamesAI is a conceptual branding project developed for an AI-powered CRM platform designed for Australia’s renewable energy sector.
The project positions JamesAI as “The Digital Backbone of Australia’s Renewable Transition,” combining artificial intelligence with solar industry workflows such as lead qualification, proposal generation, compliance tracking, and customer management.
The visual identity was designed to balance technological precision with approachability. Inspired by intelligent systems and sustainable infrastructure, the branding combines clean geometric structures, futuristic interface aesthetics, and a restrained green-and-black colour palette to communicate both innovation and trust.
Alongside the identity system, the project includes landing page design, social media assets, presentation materials, and digital brand applications that demonstrate how the visual language operates across multiple touchpoints.
